What is Personal Dissonance & Why Do We Need It?

You’ve probably heard of Cognitive Dissonance which is the discomfort we feel when we have two conflicting thoughts or a conflict between beliefs and actions. For example, you care about the environment, but you use plastic bags. You may have a general feeling of discomfort or may even feel angry with yourself, but do it …

What is Personal Dissonance & Why Do We Need It? Read More »